Our story
Forever Wild began with a friendship. We’re Laura and Emma, and we’ve know each other for over twenty years, ever since meeting at secondary school. Through all of life’s changes we’ve stayed close, sharing a love of nature, beautiful spaces and the simple pleasure that flowers bring.
The business itself began with a walk. Wandering around the gardens at RHS Wisley one day, surrounded by everything that inspired us, we got talking about the future - our careers and what really mattered to us. Somewhere along the way, one of us turned to the other and said, “I’ll be your business partner.” It was a passing comment, but it stuck. By the time we left, it had become a plan…
We came to it from very different places…
Emma was an accountant, ready to swap a life behind a computer screen for something creative, hands-on and outdoors. Laura had never known a life without flowers - her grandmother owned a flower shop and some of her earliest memories are of standing among buckets of fresh blooms, helping where she could and watching arrangements come together. That childhood sparked a lifelong love of floristry and a career designing flowers for life’s most important occasions. Together, those two halves - one practical, one stepped into flowers - turned out to be exactly what a business needs.
Forever Wild is built on a simple belief: flowers should feel personal, expressive and connected to the seasons. Whether we’re creating for a wedding, a farewell, a business or a celebration, our approach is always the same - We listen carefully, work thoughtfully and design with intension, so every arrangement feels unique to the person and place it’s made for.